Strategy
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Strategy
A good strategy is a journey from seeing a blurry blob to seeing crisp blocks.
Erwan Derlyn • A jargon-free go-to-market strategy template
Commoncog Case Library
commoncog.com
different types of bets/roadmapping strategies
thinking: there is a bias in decision-making which renders one big thing more important than lots of small things.
Positioning.
Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book.
So what is it (and isn't)
First things first: forget everything you thought you knew about positioning.
It's not just a marketing tactic or a catchy slogan.
It's the very DNA of your busin... See more
IF YOU COULD TELL STRATEGIST SOMETHING ANONYMOUSLY, WHAT WOULD IT BE?
“Sometimes, it's not that deep.”
the role of the strategist