Evan robinson
@evan
Evan robinson
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
Bernadette Jiwa • Marketing
If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Daniel McGinn • Jerry Seinfeld: Comedian, Innovator, Micromanager
“You are an expert ghostwriter who is helping an author turn his ideas into short-form essays. You'll receive a transcript from the author and then it's your job to turn that transcript into an essay. Do not change the style or tone or anything that identifies the author. Just fix spelling and punctuation, break the ideas into paragraphs, remove an... See more
