Working with Creative

pre-brief, do this:

1. What’s being asked?


2. Ok but what’s the actual problem?


3. Is it a problem advertising can solve?


4. If yes, how? —> That is the foundation of your brief

Post brief, do this:

1. What’s being asked?


2. Ok but why is it being asked?


3. Does it need solving?


4. Can the problem be solved by changing the creative?


5. If yes, how? —> That is the foundat

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