strategy

Nike is down 30%+ YTD (wiping $60B+). A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue. The plan prioritized the direct-to-consumer (DTC) business but backfired: ▫️ELIMINATE CATEGORIES: Mckinsey advised Nike to get rid of categories (running, basketball, soccer) and... See more

wow. an amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It's gonna take a long thread but I have pulled out the gems. It's from 2017 planning, no doubt Google will just say these were only ideas but many will look very familiar. /1 https://t.co/aQzSlKQQlU