Levi Lian

AI Study Apps is the most competitive niche. The best apps are doing millions of views on TikTok. AnswersAi: 150M views w 1 format JotBot: 20M from 1 series Cramly: 200M with 3 hooks Kipper & Plume: 20M with 1 faceless format 5 AI Study Apps smashing the TikTok game 🧵 https://t.co/GB3Z519NzD

Drop marketing has been a secret weapon for @beehiiv. They're like the Supreme of B2B SaaS & more should follow their lead. Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days. I studied every detail & deconstructed the entire process. Here goes... Let's set the stage: On August 1st, beehiiv droppe... See more

wow. an amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It's gonna take a long thread but I have pulled out the gems. It's from 2017 planning, no doubt Google will just say these were only ideas but many will look very familiar. /1 https://t.co/aQzSlKQQlU

Elicit just hit $2,000,000 annual recurring revenue, about 9 months after launching subscriptions. That is *absurdly* fast. Here’s a 🧵 about how we managed this, and how it benefits all current (and future!) Elicians.

Nike is down 30%+ YTD (wiping $60B+). A former Nike branding exec wrote a viral post and blames it on three decisions Nike made in 2020 under incoming CEO John Donahue. The plan prioritized the direct-to-consumer (DTC) business but backfired: ▫️ELIMINATE CATEGORIES: Mckinsey advised Nike to get rid of categories (running, basketball, soccer) and... See more

Yeah I tend to agree — no shade to Avi as I'm always pro experimenting and trying things out, but I think I prefer a world where AI feels more like a tool that supports (e.g. "bicycle for the mind") than an active entity that lives (e.g. "personal assistant or friend") Quick weird gestural sketch ~ though I'm not sure if this is really two distinc... See more

if you feel like you haven’t contributed much a thing you can do is assemble a doc listing out all of the things you’ve genuinely loved- your favorite books, movies, music, whatever, with a couple of lines about how/why they matter to you and share that https://t.co/yAfjaV7Joc

curation is the gateway drug from consumption into creation

curation is a tangible expression of taste, and the appealing thing is that what you curate never has to fall short of your taste creation is scary because it’ll constantly fall short of your taste, and only through continuing to create can you ever close the gap