Social Media Evolution

If that’s the case, humans who want to engage with other humans and their creations may, for the first time in decades, have to avoid the internet and— gasp —return to the real world for authenticity. Sure, you won’t find shrimp Jesus there, but at least you’ll find some genuine human connection.

What’s happening outside your window is real; a feed of the people and subjects algorithmically determined to validate or anger you is not. I look out mine and see my neighbor on his roof. I see him there often, like he is today, watering his plants. We can do more than touch grass—we can get outside and help something, anything, grow.

The internet’s 2010s, its boom years, may have been the first glorious harvest that exhausted a one-time bonanza of diversity. The complex web of human interactions that thrived on the internet’s initial technological diversity is now corralled into globe-spanning data-extraction engines making huge fortunes for a tiny few.

Our online spaces are not... See more

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere co... See more

But with AI, it’s now possible that such a thing may happen, that AI could come to generate the majority of the content we humans see on the web. Indeed, a 2022 report from European law enforcement agency Europol pointed out that experts believe that as much as 90% of online content may be synthetically generated by 2026—90%!

Perhaps playing these puzzles and sharing our experiences of them is strangely democratising, particularly when a lot of the content we see online is widely aspirational and unrealistic. These free puzzles are something anyone can do, knowing thousands of others are doing the same.

Either way, what has been lost since the era of the human search engine is the joy of a distinct voice—while we can now find out almost anything automatically, the answer won’t be delivered with warmth or flair.

Algorithms, or at least the ones used by social media platforms, were supposed to be about discovery. But now they’re operating more like those daytime HGTV home decorating shows. “Oh, you like horses? We turned your house into a fake stable. Your dinner table is now bales of hay.”

Rewilding the internet is more than a metaphor. It’s a framework and plan. It gives us fresh eyes for the wicked problem of extraction and control, and new means and allies to fix it. It recognizes that ending internet monopolies isn’t just an intellectual problem. It’s an emotional one. It answers questions like: How do we keep going when the mono... See more