slow & conscious marketing
This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence
build a world, not an audience — kening zhu
the digital world is in many ways a mathematical world and it thrives on models which may
or may not bear a very close resemblance to real human reality
or may not bear a very close resemblance to real human reality
Reader
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
in an age when everyone seems to be trying to build an audience in order to “monetize their passions,” the end result is a crowded digital world of people striving to be influencers-celebrities, especially on social media
build a world, not an audience — kening zhu
The ethical move
theethicalmove.org
It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more
introvert marketing for creative hermits — kening zhu
You’re not asking people to buy from you because you’re the cheapest or most convenient. You’re asking people to buy from you because they feel connected to you and your brand.