slow & conscious marketing

the digital world is in many ways a mathematical world and it thrives on models which may

or may not bear a very close resemblance to real human reality

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more

when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.

And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.

Because the noise makes it hard to find quality, interesting perspectives, whi... See more

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way bef

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But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good

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when you build a world, your world is not begging your visitors to subscribe, download, or buy anything. A world that simply exists — for itself — is a world that needs nothing from you. And a world that needs nothing from you, but has everything to give — has magnetic power. It’s a place you want to spend time in, because it nourishes you.

what you can measure and what matters may be almost magically maybe a diametrically opposed in some cases