slow & conscious marketing

You don’t need to be showing up everywhere. Nor do you need to be showing up all the time.

If you’re looking for fast social growth, this process is ineffective.

Algorithms don’t support it. Casual ‘likers’ don’t like deep content, and the types of folk who enjoy deep content don’t ‘like’ social posts.

But if you’re thinking in months or years rather than weeks, David would rise to the top today, tomorrow, or ten years from now.

Because if ... See more

build a world, not a marketing funnel

I decided that I’d rather have meaningful connections with 100 people, than be half-ignored by 10,000 people.

my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible

You’re not asking people to buy from you because you’re the cheapest or most convenient. You’re asking people to buy from you because they feel connected to you and your brand.

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way bef

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