Well, even though making and releasing music has become easier than ever, the support of a major label — and its marketing powerhouse — is one of the top determinants (if not prerequisites) for getting access to some of the most valuable streaming "real estate" .
Spotify has already learned that there’s no money to be made with exclusive rights to superstar offerings. “After pouring billions into podcasts and audiobooks to little effect,” explains tech journalist David Pierce, “it seems to have largely given up on the idea that exclusive content is the path to riches.”
The more profitable move is to manipula... See more