Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
`How does online learning relate to buy now pay later?
By now pay later delays the “pain of paying” - exploits undervaluing future losses.
Where is the satisfaction?
The now of the course experience, the qualification itself or the benefits of the qualification that come i... See more
Customers must want the product. That sounds simple, I am sure, but to get advertising right is very, very difficult—it’s difficult to get advertising to represent the true brand. Most companies think it is enough to use advertising to present a picture of the product. That’s not enough. You need to project the image of the brand itself.
The latest... See more
The latest... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
What happens when the world suddenly reconfigures itself around a very different kind of relationship? The last 20 years of social innovation has leaned into weak ties: distant social relationships that allowed us to trust and extract value on platforms like Yelp, LinkedIn and Facebook. But the next 20 years are already shaping up to look very diff... See more
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
The Pain of Paying:
“The pain of paying adds a moral tax to consumption”
How much attention do we give to the payment, how do we feel about it, how much do we notice it?
This changes how we feel about payment. How we enjoy the experience
Do ... See more
