Andrew Reeves
@reevesy
Andrew Reeves
Throughout the history of human civilization, luxury was premised on being expensive, meaning it resulted from investing an unreasonable amount of work, material or other scarce resources into the making of a thing.
But today’s rich [...] wear $500 cotton t-shirts with inscrutable references and visual motifs pulled from a smörgås-moodboard that mak
... See moreCertainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.
Significance - Owning something c... See more
Superhuman
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
KG • Letter #100: Bernard Arnault (2016)
Obsessions: My Virtual Soulmate
Apparently, a great way to make friends is to tell a funny story about something that happened to you -but be sure to exaggerate. Exaggeration fosters closeness. People love to know that you’re more invested in telling them a good story than you are in accurate reporting.
Screenshot 2024-07-18 at 4.57.17 PM
A man proposes an advertising campaign for his cooperative donut business, focusing on its communal ownership model, but is advised to prioritize the product over the philosophy.
Link
Small changes go a long way.