Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
`How does online learning relate to buy now pay later?
By now pay later delays the “pain of paying” - exploits undervaluing future losses.
Where is the satisfaction?
The now of the course experience, the qualification itself or the benefits of the qualification that come in time?
The Pain of Paying:
“The pain of paying adds a moral tax to consumption”
How much attention do we give to the payment, how do we feel about it, how much do we notice it?
This changes how we feel about payment. How we enjoy the experience
Do we want to increase or decrease the pain of paying for online education
https://youtu.be/rkwAmSGfo-o
My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more
The Profile Interview: Author Rob Henderson on Why We Hold ‘Luxury Beliefs’ and Develop ‘Status Anxiety’
to be successful, you have to have the combination between modernity and timelessness.