long-term thinking
musings on long-term thinking in a shortsighted world. we overestimate what we can do in a year, underestimate what we can do in 10 kinda thing.
Juan Orbea and
long-term thinking
Juan Orbea and
The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But
... See more