Dorky Marketing Stuff
How to revive a brand
open.substack.com
Fictional Brands Archive
fictionalbrandsarchive.com
Source: Fast Company
Sizzler is back from the brink with a shiny new brand and ambitions to match
It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
There are many things to take from this story — about beginner's mind, the diversity of human experience, and the interoperability of language
Elan Ullendorff • Should This Be a Map or 500 Maps?
How Brand Building and Performance Marketing Can Work Together
hbr.org
The Rise And Fall Of Denny's
The Rise And Fall Of Denny's
Yet, the world we live in is shifting rapidly. Consumers’ changing expectations and behaviours are affecting the ways in which brands can be borne and built. Complexity and choice paralysis has increasingly become the norm.