Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

Sign Up | LinkedIn

linkedin.com
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Frameworks

Steve Boehler on LinkedIn: Great table on US ad spend trends by holdco, indies and brand direct…

linkedin.com
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agency stuff

How 'The Karate Kid' Ruined The Modern World

Jason Pargincracked.com
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Weekly Whimsies

When You’re Told You’re Not Strategic Enough

search.app
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Strategy Capital S

Essay Writing as Personal Sovereignty

Michael Deanopen.substack.com
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Weekly Whimsies

Adam Grant (@adamgrant)

threads.net

Frameworks

TikTok Shop and the End of Content as We Know it

Julia Alexanderposting-nexus.ghost.io
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Weekly Whimsies and