Bumble

The movement has taken off on TikTok, where #celibacyjourney has nearly 40 million views, and videos of women discussing celibacy garner hundreds of thousands of views and hundreds of comments. While some men have posted about it, the majority of posts appear to be from young, heterosexual women — often seeking to address the role that patriarchy a... See more

The celibacy ads might have angered people no matter which brand posted them, but they seemed to really hit a nerve coming from Bumble. Women have associated Bumble with empowerment in what can be a bleak market for daters.

When it comes to the business of dating apps, the most relevant principle isn’t necessarily patriarchal, but inherently capitalist: celibate, app-less women are not lucrative, an issue that the entire industry is grappling with.

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

the dating industry at large is perpetually badgering single people to redownload, buy premium subscriptions, and remain in the romantic marketplace. This begs the question: Has a celibate woman become more threatening than a sexual one?

This is a clear example of adopting the aesthetic and lingo of a generation—using a playful tone like "come on, you know damn well that..."—without considering the socio-political context in which the messaging operates.

In an era where women are painfully aware of the patriarchy's omnipresence, and where femicide at the hands of men is still alarmi... See more

"Decentering men is working," Regina said. "And all these companies that rely on using you as the product are scrambling, trying to get you back in. Dating sites used to be free because you're the product. They are selling you to men without your consent.".

For some, it's a statement against casual sex — a middle finger to men who they feel value them only for their bodies. To others, it's a means to recover from bad hookups or bad relationships, especially if they've been layered on top of previous sexual traumas.

Researchers have posited that the rise in sexlessness could be linked to decreasing alcohol consumption among young people and an increase in time spent on social media. But for the young celibate women interviewed by Insider, it's a direct reaction to feeling oversexualized and undervalued by their male counterparts.