Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
Parrot Analytics: The leader in global entertainment analytics
parrotanalytics.com
REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Joe Marcheseredef.com
The Internet is Destroying Your Attention: How to Survive the Attention Economy
highexistence.com
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.
Dan Kurani • A Kinder Internet
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
How we allocate our attention defines us even more than our purchases do. People have different amounts of money, so the things we buy don’t reflect values in the same way for everyone. The same purchase might represent a tremendous sacrifice for one person and a mere afterthought to another. But we all have the same widow’s mite of attention to distribute among the many things competing for it: family, friends, education, health, careers, church, politics, great books, lousy books, clickbait headlines, and viral posts about ridiculous people doing ridiculous things for no particular reason. Our limited attention budget forces us to make choices, and those choices both reveal our values and create our characters.