It’s getting ever harder to distinguish humans from bots, not just because bots are becoming more humanlike, but also because humans are becoming more botlike.
As knowledge of human psychology evolves, algorithms become better at shaping human behavior.
“The idea that we get our information as citizens through algorithms determined by the world’s largest advertising company is my definition of dystopia.”
In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline machin... See more
Elan: How do you think about success when publishing a piece? If you have the traditional KPIs of number of page views or how far it spreads, what does success look like for The Pudding?
Matt: Great question. It’s definitely not hard metrics for us. Everyone has their own barometer of success, just as they have their own barometer of quality.
What we’re not noticing enough is the fact that algorithms have flattened our cultural landscape and induced a sense of passivity and numbness, challenging our capacity to engage deeply or be genuinely curious.