Saved by Kaf and
Zero to 1: Product Fundamentals for Go-To-Market
everything except the content.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The best idea is worthless without a funnel.
How to build fast funnels to validate and iterate startup ideas: 1. Define positioning & value prop
→ This starts with the user journey and the onboarding. Many mess this up. Simpler the better. Simple Scales, Fancy fails.
2. Create free value as lead magnets
→ Checklist, Guides, Tutorials, Workshops.... See more
How to build fast funnels to validate and iterate startup ideas: 1. Define positioning & value prop
→ This starts with the user journey and the onboarding. Many mess this up. Simpler the better. Simple Scales, Fancy fails.
2. Create free value as lead magnets
→ Checklist, Guides, Tutorials, Workshops.... See more
Jordan Mix • Tweet
How might we reduce friction in acquiring the product? What do people need to see or hear to become customers? How can we delight customers so much that they want to talk about the product with others?