Saved by Emilie Kormienko
How to do user onboarding
The lengthier your onboarding, the more important it is that it doesn't leave users empty-handed at the end.
Julian Shapiro • How to do user onboarding
During onboarding, it must always be clear what the next step is. And that step must appear easy. This is how you build momentum to propel users toward the end of your product journey.
Julian Shapiro • How to do user onboarding
While educating users, entice them with your product's value so they're willing to put up with the boring parts of onboarding. Tease them with how amazing life will be once they are done.
Julian Shapiro • How to do user onboarding
When a user signs up, the in-product experience should immediately answer: What is this product's value and how do I achieve it?
Julian Shapiro • How to do user onboarding
Therefore, a growth marketer focuses on welcoming users into a product in a way that motivates them into being lifelong customers. This is achieved through delightful onboarding experiences and having a valuable product.
Julian Shapiro • How to do user onboarding
Most SaaS apps lose 95% of new users within 90 days.