Saved by Alex Wittenberg and
Your Attention Is Not a Resource
Occupying the “third space” within the attention economy is important not just because, as I’ve argued, individual attention forms the basis for collective attention and thus for meaningful refusal of all kinds. It is also important because in a time of shrinking margins, when not only students but everyone else has “put the pedal to the metal,” an
... See moreJenny Odell • How to Do Nothing: Resisting the Attention Economy
The maximum potential attention is therefore fixed. Its production is inherently limited while everything else is becoming abundant. Since it is the last scarcity, wherever attention flows, money will follow.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Joe Marcheseredef.com
His biggest worry, though, is that we still mostly fail to acknowledge that we live in a roaring attention economy. In other words, we tend to ignore his favorite maxim, from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.”