Beautiful running campaign for Patta x Nike - blurring the lines between streetwear, luxury and sport.
✨ https://t.co/Y20SWhdYRt
Beautiful running campaign for Patta x Nike - blurring the lines between streetwear, luxury and sport. ✨ https://t.co/Y20SWhdYRt
More than a product, we were trying to sell an idea—a spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
New Creative Era
newcreativeera.com
That Nike post is the perfect articulation of the fact that as soon as all the corporations learned how to be “data driven” all the leverage had already shifted back to those able to make decisions based on taste, insight, and intuition.
What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l
... See moreSOTA • Running Culture Is the New Streetwear
the Nike brand is also rooted and expressed in the social positions they take, like promoting inclusion