What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l

Viewed in this way, the poster does far more than showcase another great athlete; it distills the very purpose of Nike—the core of its brand—into an image: You too are an athlete capable of greatness.