This 1970s Nike manifesto is absolutely wild
A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
James Clear • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
Before they began, the group codified a set of organizing principles, dubbed the “Pirate Paradigm,” that would dictate how they worked together:
- Don’t wait to be told to do something; figure it out for yourself
- Challenge everything, and steel yourself for the inevitable cynicism, opposition, rumors, false reporting, innuendos, and slander
- Break the ru