The honest truth is most clients don’t like the idea of hiring a ghostwriter—because the term “ghostwriter” implies they didn’t create the thing all by themselves. It’s not logical, it’s emotional. Which is why a huge part of my pitch as a ghostwriter (and our pitch as a ghostwriting agency) was that we recorded the calls and worked off transcripti

Question #2: “Would this voice say this word, phrase, or story?” This is where knowing the 5 Archetypes of Client Voices is supremely helpful.

Here’s the golden rule: Whatever “type” of ghostwriting you’re selling (whatever service you’re providing), you should be actively practicing and creating those same assets for yourself:

The goal, and how you increase your earnings and decrease your time investment/effort as a Premium Ghostwriter, is by providing a specialized service, to solve a specific problem, for a very specific type of person. This is what allows you to create efficiencies for your 1-person business.