Peep Laja on LinkedIn: I used to believe that great marketing would be the deciding factor for a… | 198 comments

It’s humbling to realize that we have very little control over the will of the people we seek to serve. Just like you can’t make a tornado with a $35 desk fan, you can’t create demand. This is one of the hard lessons the bro marketers and category creationists don’t tell you.

Your goal is to position in a category that’s in demand and that your segm... See more