Writing | A Marketing Mantra for Founders
haun.co
Writing | A Marketing Mantra for Founders
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?
review.firstround.com • The Minimum Viable Testing Process for Evaluating Startup Ideas
Authentic. Is the language evocative and meaningful to your customer? Is it said in a way makes them feel known? Simple. Is it easy to understand what's compelling or different? Will customers know what's better? Tested. Has it been tested and iterated in the context customers will experience it?
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Lingering in minds requires a new sort of Madison Avenue alchemy—compressing high-voltage ideas into phrases so charged that they sear into neural pathways.