Writing | A Marketing Mantra for Founders
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Writing | A Marketing Mantra for Founders
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Guy Kawasaki • L'art de se lancer : Le guide tout terrain pour tout entrepreneur
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Nils agreed and added to Olga’s reasoning: ‘We know that even the most relevant messages need to be repeated multiple times and across multiple channels to get noticed and make customers respond.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Remember, marketing is an exercise in memorization. That means you have to speak in simple, clear language. And that language needs to tell people how you can help them survive.