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Why some marketers are shifting their focus from inboxes to mailboxes
Amazon doesn’t need publishers for demand generation any longer.
PM • ON NEW MUTUALISM AND MEDIA
Brick and mortar stores significantly lower online CAC by improving marketing efficiency (higher click through rates, higher quality scores for ads). Consumers are more likely to trust a brand they have seen in the real world. Ironic in a world where “CAC is the new rent” that one of the best ways to lower your online rent, i.e. CAC, is to pay rent... See more
Gavin Baker • Why category leading brick and mortar retailers are likely the biggest long term Covid…
DTC Brands / Retail Dive. When it comes to marketing at direct-to-consumer furniture brand Article, the medium is the message. A world of constant online communication means retailers can reach customers in their inbox, on social media and everywhere else they virtually wander.
Cara Salpini • Market research: A glance into the strategy of DTC furniture brand Article
Possible alternatives to dealing with this fragmentation included public relations (PR) and direct marketing, disciplines once venerable and dismissed as “below the line” that were suddenly brought to the strategic table. And there were some new solutions such as viral, buzz, guerilla, and word-of-mouth marketing. In