Why Mars Needs a Creative Director

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I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

Scott Belsky • Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.

All struggled with the constraints of state and corporate sponsorship and the limitations of presenting the future through the lens of objects and things rather than ideas and relationships. Even so, they were rare moments when possible futures were made tangible.

Geoff Mulgan • Another World Is Possible: How to Reignite Social and Political Imagination

new roles for museums and galleries, suggesting how they could showcase alternative futures just as they tell us about our past.

Geoff Mulgan • Another World Is Possible: How to Reignite Social and Political Imagination

Collectively, we also need pictures of societal futures that go beyond today’s status quo. They complement but do not replace the necessary work of activism that fights against the injustices of the present. We also need new answers to new problems—the vulnerabilities caused by a more connected world, or by potentially lethal artificial intelligenc