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Why Bundling is the Future of Paid Newsletters? — Ari Lewis
According to NYT’s chief product officer Alex Hardiman, “Multiproduct subscribers pay the most and retain best.” It’s why the NYT isn’t the only subscription product embracing bundling.
The Hustle • The NYT’s next era isn’t about news - The Hustle
Bundling helps you determine whether your products and/or services should be sold together or separately. When done right, it can increase total profit because customers end up buying more than they would have if you hadn't bundled. Take an example many are familiar with: McDonald's and its Value Meals.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
The bigger a bundle gets, the more likely it is that a subset of users are all paying for basically one piece of the bundle, which could be sold separately at a better price.