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The NYT’s next era isn’t about news - The Hustle
Having recently passed 10m subs, NYT is shooting for 15m by 2027. If the bundling play works, news might become just a small part of the company’s business.
The Hustle • The NYT’s next era isn’t about news - The Hustle
Other recent bundlers are:Apple One, which includes music, cloud storage, games, Apple TV+, Apple News+, and Apple FitnessThe Disney Bundle, which includes Disney+, Hulu, and ESPN+
The Hustle • The NYT’s next era isn’t about news - The Hustle
According to NYT’s chief product officer Alex Hardiman, “Multiproduct subscribers pay the most and retain best.” It’s why the NYT isn’t the only subscription product embracing bundling.
The Hustle • The NYT’s next era isn’t about news - The Hustle
The new NYT strategy is centered around getting existing subscribers to use more of its products, including:
- Cooking, which has a library of 20k+ recipes, guides, and lessons
- Games, which has its flagship crossword puzzle, along with Spelling Bee, Tiles, and newly acquired Wordle
- Reviews, which offers access to thousands of Wirecutter product recomme