Who is typography for? | Butterick’s Practical Typography
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Who is typography for? | Butterick’s Practical Typography
In the early days of web design, most people used to say, “People don’t read on the Web—so keep your word count down.” In fact, that is not true. The fact is, although most people usually don’t read, just skim, everyone does read some of the time.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer know which of the two they themselves are.
Peter Ferdinand Drucker • Managing Oneself
“Who am I writing for?” It’s a fundamental question, and it has a fundamental answer: You are writing for yourself.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.
But I no longer think that it is quite right. The relationship between c... See more
But I no longer think that it is quite right. The relationship between c... See more