Who is typography for? | Butterick’s Practical Typography

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In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things,

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

Besides all standard good practices that also apply to print—like proper kerning (the spacing between letters) and leading (the space between multiple lines of type)—readability, scannability, and legibility are the most important considerations when working with type for a screen, as it leads to more accessible design. That’s why it’s better to er