Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

Know what questions I’m likely to have, and answer them.

“How to Get People to Do Stuff”

I hope you’ll check in at my Web site stevekrug.com from time to time, and always feel free to send me email at stevekrug@gmail.com. I can promise you I will read it and appreciate it, even if I can’t always find enough time to reply.

But I know that we all love to have definitive answers, so here’s a tiny collection of things that you should always do or never do. Don’t use small, low-contrast type.

by Design: Interaction Design to Lead Us into Temptation by Chris Nodder that explains how an understanding of human frailties can guide your design decisions. Each chapter deals with one of the Seven Deadly Sins (Gluttony, Pride, Sloth, and so on).

Know the main things that people want to do on your site and make them obvious and easy.

FOCUS RUTHLESSLY ON FIXING THE MOST SERIOUS PROBLEMS FIRST

Things that increase goodwill

Unmoderated remote testing. Services like UserTesting.com provide people who will record themselves doing a usability test.