What Seth Godin Really Thinks About Social Media
The web doesn’t care
seths.blog
A posted declaration such as “I couldn’t live without my caffeine and my Converse All-Stars,” is seldom as offhand as it appears. Indeed, when it comes to the performance art known as social networking, it can sometimes feel as if there’s nothing but marketing going on—people playing publicist, working for themselves.
Youngme Moon • Different: Escaping the Competitive Herd
Micro-Content + Community Management = Effective Social Media Marketing
Gary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
(2) Use social media to codify and communicate your framework before someone else does.