BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

4. Always look out for your audience’s best interests via “sticking hands” — even if, and especially if, it comes at your own financial expense. This means don’t skimp on service. Do the little things that will make their experience not just good, but great.

5. Recruit within your fan base — there are many advantages to this and very few (if any) disadvantages. By recruit from your fan base I am talking about, whenever possible, hire employees, assistants, designers, coders, writers, lawyers, etc who are not just good at what they do… and who are not just customers… but fans.

Moral of the story: Constant, consistent, and relentless contact with your list, your market, and your customers can build you a powerful brand people buy from, and often sight-unseen, simply because you have such a strong sense of what they want before they even do.

the more barriers you put up, the more credibility you have. (A down-n-dirty and low tech tip for building rock-solid credibility to tuck away in your mind, that I first heard from the great Dan Kennedy.)

While so many people adhere to the premise that ‘size matters,’ when it comes to great lists, audiences and tribes, I will take smaller and mightier lists over large lists anytime. And a perfect example of this is Ben Settle’s list…which calling it simply a ‘list’ does

That way it can be used with direct marketing 101: “Build a List and Mail It” In this case, it’s two lists: Your email list, and also another “list” which is that social media platform where you can isolate them from the rest of the world, and communicate with them privately, without the outside world (we’ll just call ‘em normies) knowing about it,

My business is not built on asking anyone if they want anything. Instead, I simply built a framework, know the challenges my list and market face, and let my business grow from there.

Just think of all the things you’re not supposed to do and then just do the opposite and see what happens.

2. Create your own lexicon — This is also Matt Furey 101, where you invent your own words, over time, that people start to associate with you and your brand. But it’s also got a much deeper history to it starting with the late J.R.R. Tolkien.