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What People Are Really Doing When They Play Hard to Get
in order to make a man covet a thing, it is only necessary to make the thing difficult to attain
Dan Ariely • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Recipe for misery: Pursue things because society tells you to, not because you truly want them. Achievements are meaningless if they aren’t out of our desires but a product of mimesis.
Jonathan Bi • Lecture I: Introduction to Mimetic Theory | René Girard's Mimetic Theory
People want what they can’t have. People want what other people want. People want things only a select few have access to.