Saved by Jonathan Simcoe
What Eyes Want - Christopher Butler
They use that attention to scan the landing page, looking for one thing. If they find that one thing, it generates more attention. If they do not find the one thing, their attention may run out.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Create effective visual hierarchies Another important way to make pages easy to grasp in a hurry is to make sure that the appearance of the things on the page—all of the visual cues—accurately portray the relationships between the things on the page: which things are most important, which things are similar, and which things are part of other thing
... See moreSteve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
What is attention for? Attention is taken up as a capacity that is being diminished by our technological environment with the emphasis falling on digitally induced states of distraction. But what are we distracted from? If our attention were more robust or better ordered, to what would we give it? Pascal had an answer, and Weil did, too, it seems t... See more