Saved by Joe Maceda and
What Even Is a Brand Universe?
World building is the new web design
Worlds make your brand unforgettable
Bookmark this so you never forget it https://t.co/P29TWMQMR6
Brand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.
Nikita Walia • this is your brand with a universe
The most iconic brands and creators that will be created over the next 10 years won’t be cookie-cutter, they’ll be community-based. The result will be more unique experiences.
Greg Isenberg • The Fast-Foodification of Everything
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”