vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat

This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.

Innovating design requires managers to ask, What is the deepest reason people buy our product? Why is it meaningful to them? And most of all, How can we gratify people and make them more content by providing products that suggest new meanings? I know you can immediately provide a long list of answers to these questions. However, I would not be surp