Saved by Brie Wolfson and
We Don’t Sell Saddles Here
Market confusion starts with our disconnect between understanding the product as product creators, and understanding the product as customers first perceive it.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
It’s iterative: The first attempt is always wrong. You must iterate towards the best possible solution, not try to get it on the first try. It’s rapid: Speed gives you more iterations and more opportunities to learn. It’s visual: Plans, progress, and updates are done with screenshots and visuals so everyone can see what the end result will look lik
... See moreMatt Bilotti • Burndown: A Better Way To Build Products
We should get past "want" and "contract" and into issues of value. What features will most improve our standing in the market? What features will most improve our reputation? Which features will cheapen us? Which yield little or no ongoing improvement? Which features will never really be used (AKA "checklist features")? Which should we farm out? Wh... See more
Tim Ottinger • Platitudes Of Doom
I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they ... See more