Product market fit is just narrative distillation for customers. It only makes sense that this same process is as crucial for investors and employees, too. And just as we have spent so many years reinforcing the primacy of founders focusing on product market fit—and the process of how companies converge on it—so too must founders take distilling... See more

What’s the difference between future investors and potential hires thinking a company is distracted and unfocused versus inevitable and defining? It’s in the coherence of the company’s logic for each sequencing of steps and how legible that narrative is made to them.

Stripe’s slogan, “Increase the GDP of the internet” points at a far loftier vision and more ambitious goal than the mundanity of payment processing. And this is reinforced in both much of Patrick Collison’s projects outside of Stripe as well as initiatives like Stripe Press.

Narrative leverage is not just an advantage on the cost of financial capital. And not just a PE ratio with the financial markets. It exists in the leverage with all stakeholders both external and internal. It’s what makes prospective employees excited to apply and work for your company—despite all the tech companies fighting for talent. It’s what... See more

The more static and predictable the world is, the less narrative matters. Historically most businesses followed clear precedents and fit neatly into paths. If starting a restaurant, the potential range of revenue and costs is known. There are few surprises, so it’s easier to look at the current state of the business and know what it will look like... See more

As a founder in a world where capital is easy to get, what matters is how to explain yourself, distill the company, and get public markets to understand you in the right way.

The best founders have figured out that owning their narrative gives them meaningful leverage. Founders and companies can increasingly communicate their narrative in a direct and compounding way to investors.