We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
productcoalition.com
We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
what they are doing),
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
When considering the product design process, we need to consider who, what, why, and how. Who — Who is this product intended for? What — What problem is being addressed here? How — What is our solution to this problem? Why — Why are we doing this at all?
Chelsi N. • Enterprise Design Thinking- a new perspective
Here's what I'm always trying to understand: Are your customers who you think they are? Do they really have the problems you think they have? How does the customer solve this problem today? What would be required for them to switch?
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
“Let me break it down for you. In good organizations, people can focus on their work and have confidence that if they get their work done, good things will happen for both the company and them personally. It is a true pleasure to work in an organization such as this. Every person can wake up knowing that the work they do will be efficient, effectiv
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