We are not the only "who"
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We are not the only "who"
When considering the product design process, we need to consider who, what, why, and how. Who — Who is this product intended for? What — What problem is being addressed here? How — What is our solution to this problem? Why — Why are we doing this at all?
Chelsi N. • Enterprise Design Thinking- a new perspective
use the following familiar categories: • Goals • Behaviors • Attitudes • Demographics
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
we got great ideas from the people you’d expect, like the roboticists and the head of design. But one of the most important contributors turned out to be Izumi Yaskawa. Izumi wasn’t part of the team that built the robot, but as Savioke’s head of business development, she knew more than anyone about how hotels operated and what they wanted from the
... See moreJake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
knowing who your various stakeholders are and especially learning the constraints they operate under.