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Understanding the Modern GTM for early-stage founders
How can you maximize your acquisition success? You need to start by articulating benefits—not features—and focus on the most important ones. You need to speak the customer's language, not your language. Finally, you need to get your marketing and sales teams involved early in the product development process.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
What market opportunity should you pursue? ● Who is your target audience? ● What is your value proposition and product? ● How should you price the product? ● How do you present it in a unique and compelling manner? ● Which channels work best for your product, and how do you scale them?
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more