Understanding the Modern GTM for early-stage founders

Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features

Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more