Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Calvin Jonesamazon.com
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
If you want to see whether your website drives traffic to your stores, you can conduct an email campaign to customers in a few different cities or states, drive them to your site to learn more, and see whether you get a lift in area store visits.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
The Isba Programmatic Supply Chain Transparency Study, carried out by PwC, attempted to map the programmatic advertising supply chains and learn where the value is being extracted. Data was collected from 15 advertisers, eight agencies, five demand side platforms (DSPs), six supply side platforms (SSPs) and 12 publishers for the study, accounting f... See more
Steve Chester • ISBA Programmatic Supply Chain Transparency Study
Measuring the offline impact of your website is critical for one reason only: understanding the complete value your website adds to your business.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
We’re talking months of data, segmented for online and offline (then compare) and for various micro-segments of your online population. Super awesome.