10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
the reality is this, I built a world based on what I think is cool. I lived my life how I want to live it. I had my goals, they had nothing to do with you, and you liked watching me achieve one goal after another.
Ben Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

Google is a principle-powered business. It has a now-famous set of corporate principles. 1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the Web works. 5. You don’t need to be at your desk to need an answer. 6. You can make money without doing evil. 7. The
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