Mice: What do you mean by good writing as opposed to bad writing?
Your correspondent: Good writing is true writing. If a man is making a story up it will be true in proportion to the amount of knowledge of life that he has and how conscientious he is; so that when he makes something up it is as it would truly be. If he doesn’t know how many people ... See more
A lot of people might be like, ‘OK, we worked on positioning for a week—let’s move on and start executing!’ But I will sit with it for six months, or a year—however long it takes for the idea to feel like it’s fully formed.