The Wealthy Consultant: Confessions of a 9-Figure Advisor
If you can create a new category for yourself, and avoid all comparison conversations, your ability to attract clients (and set the price) is going to explode through the roof. But if you can help your clients create new categories for themselves, and use writing (and languaging) as the vehicle to do that, you’ll be able to buy yourself a five bedr
... See moreNicolas Cole • The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online
This pattern repeats everywhere:
• Traditional path: Pay $50,000 for an MBA, then hope someone notices you.
• Attention path (shortcut): Create valuable insights for industry leaders, then get hired directly.
When you reframe every “how will I pay for this” problem as a “who can I serve” problem, you win. This is the Audience Shortcut:
• Instead of ask
... See morenathanbarry.com • The Audience Shortcut: How the Right People Paying Attention Changes Everything
Achieving escape velocity — turning intense loyalty into the type of customer-aligned scale that compounds a company’s advantages — is rare and requires simultaneous execution across three core business inputs that together create a virtuous cycle of sustainable, platform independent growth: The Reassurance Multiple, Responsive Instrumentation, Bus... See more
Brett Bivens • Internet Escape Velocity
It is yet (yet!) another thing to be well *respected* among these strategic networks — as in, they not only like you, they deeply respect you and would, say, let you invest in their company at better terms, pay you for your expertise, or some other metaphorical equivalent.