First, you should be able to gain their interest and trust. Then follow that up with structured advice, just as if you were sitting across from them in a coffee shop.

“I have always believed that if I could help someone get more of what’s important to him as a person, then everything else will take care of itself.

A major factor affecting trustworthiness is the issue of whether you are self-focused or other-focused. A great phrase to remember is this: “It’s not about you.” If you can remember that, then you will always remember trust is about relationships.