The Tao of Shemarya

The Kardashians took Oprah’s playbook and applied it to the Internet.

But in this new world, making is show business. Look at what founders do all day! And I don’t mean that in a derogatory way. It’s hard work to create a product, create attention, and then - most importantly - manage that attention so it feeds you momentum but doesn’t burn you out. That’s the hard part of show business; the part they don’t tell you ... See more

Depp vs Heard trial offered a window into the future of media, where content creators serve as the personalities breaking news to an increasing number of viewers — and, in turn, define the online narrative around major events. In this new landscape, every big news event becomes an opportunity to amass followers and clout, and the money that inevita... See more

The first thing to realize is that it is extremely rare for celebrities to actually give cash to a business as an investment. For a founder/brand, this means that you give talent money upfront, not the other way around. Most celebrity “investments”are structured more like service agreements, in which celebrities receive equity + cash in exchange fo... See more