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The first thing to realize is that it is extremely rare for celebrities to actually give cash to a business as an investment. For a founder/brand, this means that you give talent money upfront, not the other way around. Most celebrity “investments”are structured more like service agreements, in which celebrities receive equity + cash in exchange fo... See more

In instances when a celebrity is the founder, the celebrity typically raises capital from traditional investors and is actively involved in day-to-day business decisions. On the other end of the spectrum, celebrities function exclusively as investors making decisions about a company in the same way as a traditional venture capital firm. Everything ... See more